Los Angeles, CA

Ride On! is a community centered bike shop and bike repair co-operative founded by Adé Neff in the Los Angeles community of Leimert Park.

As Neff was founding the bike shop & co-op in 2015, SML assisted Ride On! with retail store design and company branding.

SML’s graphic design for Ride On! drew directly from the graphic design language of Blue Note Records’ Reid Miles, the positive spirit of 1970s Black Power embodied by Right On! Magazine, along with a subtle nod to Los Angeles’ iconic Hollywood sign.

Media coverage:
Streetsblog Los Angeles
Our Weekly

© Studio MacDonald Libit
Studio MacDonald Libit
1751 Colorado Blvd #348
Los Angeles, CA 90041

(323) 989-4072
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